From Figma to Your ESP — Without the Rebuild. Introducing Composa.
If you work in email marketing, you already know the pain.
Your design team creates beautiful email templates in Figma. Pixel-perfect layouts, carefully considered typography, brand-consistent components — the works. Then someone has to actually build those emails. And that's where everything falls apart.
The designer hands off the Figma file. A developer (or a brave marketer with some HTML knowledge) rebuilds the entire thing from scratch in your ESP's template editor, or worse, hand-codes it in HTML. Details get lost. Fonts change. Spacing drifts. The mobile version looks nothing like what was designed. And every single time the design team updates a component, the whole cycle starts again.
We call this the rebuild tax — the hidden cost of maintaining two separate systems that are supposed to look the same but inevitably drift apart. It's the reason your email team spends more time wrestling with production than actually creating great campaigns.
Composa eliminates the rebuild tax entirely.
What is Composa?
Composa is an enterprise email template builder that connects directly to your Figma design system. Instead of rebuilding your email templates from scratch every time, Composa syncs with your Figma designs and outputs production-ready, responsive HTML that works across every major email client.
Design in Figma. Build in Composa. Deploy to your ESP.
No more rebuilding. No more drift between what was designed and what gets sent. No more bottlenecking your developers every time marketing needs a new template.
The Problem Composa Solves
Most enterprise email teams operate with a broken workflow. It looks something like this:
The design team creates or updates an email template in Figma. Someone exports the design as a static image or PDF for reference. A developer or email specialist manually rebuilds the template in whatever tool or ESP the company uses. The team tests the build across email clients, finds rendering issues, and goes back and forth fixing them. Marketing finally gets the template — days or weeks later — and starts creating content.
Now multiply that by every template variant, every brand update, every new campaign type. For large organisations running dozens of templates across multiple brands or regions, this becomes a full-time job — or several full-time jobs.
The existing solutions to this problem fall into two camps, and neither is great.
Enterprise template platforms like Knak and Stensul give marketers drag-and-drop builders, but they create yet another system to maintain alongside your design files. Your Figma design system and your template builder are still separate, still drifting, and you're paying £30,000–50,000+ a year for the privilege.
Figma-to-code plugins (including our own Email Love Figma Plugin) solve the export problem but don't give you a persistent, synced template system that non-technical team members can use day-to-day.
Composa sits in the middle — the best of both worlds.
How Composa Works
Composa connects to your Figma design system and treats it as the single source of truth for your email templates. Here's what that means in practice:
Your design team works in Figma as normal. They create and maintain email components, layouts, and templates using Figma's native tools — auto-layout, components, variants, styles. Nothing changes about their workflow.
Composa syncs those designs into a template builder. When your design team updates a component in Figma — a button style, a header layout, a footer — that change flows through to Composa automatically. No manual rebuild required.
Marketers build emails without touching code. Your marketing team uses Composa to assemble emails from the synced components, add their content, and produce campaigns — all within the guardrails your design team has set. They stay close to the content without needing to understand HTML tables and inline CSS.
Export to any ESP. Composa outputs clean, responsive HTML that works in Salesforce Marketing Cloud, Braze, Iterable, HubSpot, Klaviyo, and any other platform that accepts HTML templates. You're never locked in.
Why This Matters
The rebuild tax isn't just about wasted time. It has real downstream effects on your email programme:
Brand inconsistency. When templates are rebuilt manually, details get lost. Colours shift. Spacing changes. Your customers notice, even if they can't articulate why your emails feel "off."
Slow time to market. If every new template or template update requires a developer rebuild, your marketing team is always waiting. Campaigns get delayed. Opportunities get missed.
Developer bottlenecks. Your developers have better things to do than rebuild email templates that already exist in Figma. Every hour they spend translating designs into HTML is an hour they're not spending on product development.
ESP lock-in. When your templates live inside your ESP's proprietary builder, switching platforms means rebuilding everything from scratch. With Composa, your templates are platform-agnostic. Switch ESPs and take your entire template library with you.
Design system drift. Maintaining two separate systems — one in Figma, one in your builder — means they inevitably diverge. Composa keeps them in sync, automatically.
Who Is Composa For?
Composa is built for enterprise and mid-market email teams that take their brand seriously and want to move faster without sacrificing quality. You'll get the most value from Composa if:
Your design team works in Figma and maintains an email design system. You have a dedicated email marketing team producing templates regularly. You're tired of rebuilding templates every time the design team updates a component. Your developers are a bottleneck in the email production process. You're spending significant budget on enterprise template platforms and want a better approach. You operate across multiple brands, regions, or ESPs and need consistency at scale.
Built by Email People, for Email People
Composa comes from the team behind Email Love and the Email Love Figma Plugin — tools used by thousands of email marketers and designers worldwide. We've spent years in the trenches of email production, and Composa is the product we wished existed when we were rebuilding the same templates for the hundredth time.
We're not building another bloated platform full of features you'll never use. Composa does one thing and does it exceptionally well: it keeps your Figma designs and your email templates in sync, so your team can focus on creating great email campaigns instead of fighting with production workflows.
Design in Figma. Build in Composa. Deploy anywhere.